775-353-5555
431 Prater Way Sparks, NV United States
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EN 
Sparks City Council Meeting 3/11/2019 2:00:00 PM
Monday, March 11, 2019 2:00 PMCouncil Chambers, Legislative Bldg, 745 4th Street, Sparks, NV
General Business: 9.3
Total Costs: $230,300.00|
Fund: Tourism and Marketing Fund Account: 603212 Program: Tourism & Marketing Program (050120) Amount: $230,300.00 Budget Status: Over Budget (See Budget Correction Plan) |
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Budget Correction Plan: This one line item is split between two fiscal years. Please see the background for more information. |
A Business Impact Statement is not required because this is not a rule.
Funding allocation of $230,300 for various 2019 special events as recommended by the Tourism and Marketing Committee.
Background:
In 1999, the Nevada Legislature adopted the Washoe County Taxes on Transient Lodging Act of 1999 (hereinafter, “1999 Act”). The 1999 Act, as amended since it was adopted, is codified in Chapter 432, Statutes of Nevada 1999.
The city of Sparks receives an annual allocation of room tax revenues from the Reno Sparks Convention and Visitors Authority, which can only be used for the marketing and promotion of tourism in the city of Sparks and capital improvements within the vicinity of Victorian Square. Each year, the Tourism and Marketing Committee solicits funding applications from the sponsors of the special events that take place in Sparks and recommends funding allocations to help event organizers pay some of the costs of the events. Historically, the Committee has recommended that the funds be made available to event sponsors 45 days in advance.
Because the Sparks City Council is ultimately responsible for the authorization and expenditures of room tax revenues deposited within the City Center Room Tax Fund account; the Sparks Tourism and Marketing Committee performs an advisory role and may only make recommendations to the Sparks City Council concerning how these revenues should be spent.
The Committee met on February 14, 2019, to review the funding applications for the 2019 special event season with the event producers. As a result of these Committee meetings, the Committee voted to recommend that City Council approve the funding requests in the amounts described below:
FY 19 $33,500
| Hydro Turf Jet Jam Racing Tour presented by Bud Light and River Rat Motorsports | $5,000.00 |
| 39 North Market Place | $24,000.00 |
| Kids' Free Fishing Day and Special Needs Fishing Day | $2,500.00 |
| First Saturday Lecture Series at the Sparks Heritage Museum & Cultural Center and Last Chance Joe License Plate Drive | $2,000.00 |
FY 20 $196,800
| Arts and Culture Events for the City of Sparks | $9,800.00 |
| Northern Nevada International Dragon Boat Festival | $15,000.00 |
| 39 North Pole Village | $20,000.00 |
| Southern Fare on the Square | $10,000.00 |
| Marnell Holiday Tree | $10,000.00 |
| Best in the West Nugget Rib Cook Off | $30,000.00 |
| Star Spangled Sparks Fireworks | $30,000.00 |
| Artown Presents: TBD at the Nugget Casino Resort | $10,000.00 |
| National Championship Air Races | NOT FUNDED |
| Sierra Nevada Lavender & Honey Festival | $12,000.00 |
| PumpkinPalooza | $20,000.00 |
| Hot August Nights | $30,000.00 |
Analysis:
None.
Alternatives:
The Council may choose not to approve the funding allocations for the events of the 2019 special events season as recommended by the Tourism and Marketing Committee.
Recommended Motion:
I move to approve the funding allocation of $230,300 for FY 19 and FY 20 as recommended by the Tourism and Marketing Committee for 2019 special events.
