Sparks City Council Meeting 3/23/2015 2:00:00 PM

    Monday, March 23, 2015 2:00 PM
    Council Chambers, Legislative Bldg., 745 4th St., Sparks

General Business: 9.4

Title: Consideration and possible approval of funding allocations recommended by the Tourism and Marketing Committee for 2015 special events.
Petitioner/Presenter: Stephen W. Driscoll/Adam Mayberry and Randy Kennedy
Recommendation: That Council approve the funding requests as approved by the Tourism & Marketing Committee
Financial Impact: N/A
Total Costs: $144,720.00
Fund: Tourism and Marketing Fund    Account: 603212
Program: Tourism & Marketing Program (050120)
Amount: $144,720.00    Budget Status: Budget Exists
Business Impact (Per NRS 237):
    
A Business Impact Statement is not required because this is not a rule.
Agenda Item Brief:

Funding allocations recommended by the Tourism and Marketing Committee for 2015 special events.



Background:

In 1999 the Nevada Legislature adopted Senate Bill No. 477.  This bill has since been amended and is now codified in Chapter 432, Statutes of Nevada 1999 as the “Washoe County Taxes on Transient Lodging Act of 1999” (hereinafter, “1999 Act).

The City of Sparks receives an annual allocation of room tax revenues from the Reno Sparks Convention & Visitors Authority which can only be used for the marketing and promotion of tourism in the City of Sparks and the operation and maintenance of capital improvements within redevelopment areas of the city.  Each year, the Tourism & Marketing Committee solicits funding applications from the sponsors of the special events which take place in Sparks and recommends funding allocations to help pay for the cost of the events.  Historically, the committee has recommended that the funds be made available to event sponsors 45 days in advance.         

Because the Spark City Council is ultimately responsible for the authorization and expenditures of room tax revenues deposited within the City Center Room Tax fund account, the Sparks Tourism and Marketing Committee simply performs an advisory role and may only make recommendations to the Sparks City Council concerning how these revenues should be spent.  It is ultimately up to the Sparks City Council to make the determination as to whether the recommendations of the Sparks Tourism and Marketing Committee are truly for the “marketing and promotion of tourism in the City of Sparks.”

The Committee met this year on March 4th and 6th, reviewing the requests for the 2015 special event season with the event sponsors.  As a result of their meetings, they approved funding requests as noted below:

 

Brand Leadership Team

$69,375

ADA Dock @ Sparks Marina

Award for PURCHASE (not rental) of dock, pending approval by legal, City Manager & Dan Marran 

$14,000

US Open of Watercross

$20,000

Sparks Food Truck Drive In

$9,331.20

Star Spangled Sparks

Best in the West Nugget Rib Cook-Off

$50,000

Kids Free Fishing Day

$2,500

Hot August Nights

$30,000

39 North Marketplace

39 North Pole

$22,500

Western Heritage Festival

$7,500

Riding on the River Family Festival

$1,500

Pumpkin Palooza

$12,500

Oktoberfest Harvest Jamboree

$5,000

Total   $244,206.20


Analysis:

Alternatives:

Recommended Motion:

“I move to approve the funding allocations for the events of the 2015 special events season as recommended by the Tourism and Marketing Committee.”



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