2012 2:00:00 PM

Monday, February 27, 2012 2:00 PM
Sparks Council Chambers

Consent Items: 5.8

Title: Consideration & possible approval of allocating $67,533 to the Brand Leadership Team for advertising, posters & signs, a FAM tour, an appreciation luncheon, and RKPR's contract through October, 2013; $5000 to The Chamber for Star Spangled Sparks; $20,000 to Beach Sports Network for a watercross & beach volleyball event; $10,000 to Expedition Man Endurance Festival for an iron distance triathlon; $57,000 to John Ascuaga's Nugget for Farmer's Market, Star Spangled Sparks, and the Best in the West Nugget Rib Cook-off; and $30,000 to Roadshows for Street Vibrations Spring Rally and Fall Rally

Petitioner/Presenter: Ron Schmitt, Chair, Tourism & Marketing Committee/Ron Schmitt, Council Member

Recommendation: That council approve the funding allocations as recommended by the Tourism & Marketing Committee

Financial Impact: N/A

Total Costs: $189,533.00

Fund: Tourism and Marketing Fund Account: 603212
Program: Tourism & Marketing Program (050120)
Amount: $189,533.00 Budget Status: Over Budget (See Budget Correction Plan)

Budget Correction Plan:
none

Business Impact (Per NRS 237):
A Business Impact Statement is not required because this is not a rule.

Agenda Item Brief: Funding allocations for 2012 special events

Background: The City of Sparks receives a portion of room tax monies annually from the Reno Sparks Convention & Visitors Authority which can only be used for capital improvements in the city's redevelopment areas and to promote tourism in the city. The Sparks Tourism & Marketing Committee is tasked with allocating those funds. The committee met with the sponsors of the special events planned for 2012 and allocated funds as follows: $67,533 to the Brand Leadership Team for advertising, posters & signs, a FAM tour, an appreciation luncheon, and RKPR's contract through October, 2013; $5000 to The Chamber for Star Spangled Sparks; $20,000 to Beach Sports Network for a watercross & beach volleyball event; $10,000 to Expedition Man Endurance Festival for an iron distance triathlon; $57,000 to John Ascuaga's Nugget for Farmer's Market, Star Spangled Sparks, and the Best in the West Nugget Rib Cook-off; and $30,000 to Roadshows for Street Vibrations Spring Rally and Fall Rally. The City Council should approve these allocations.

Analysis:

Alternatives:

Recommended Motion: I move to approve the funding allocations to event sponsors for 2012 as recommended by the Sparks Tourism & Marketing Committee.

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