Sparks City Council Meeting 2/27/2017 2:00:00 PM

    Monday, February 27, 2017 2:00 PM
    Council Chambers, Legislative Bldg, 745 4th St., Sparks, NV

Consent Items: 8.3

Title: Consideration and possible approval of funding allocations recommended by the Tourism and Marketing Committee for 2017 special events.
Petitioner/Presenter: Tracy Domingues/Tracy Domingues
Recommendation: That Council approve the funding requests as approved by the Tourism & Marketing Committee
Financial Impact: None
Business Impact (Per NRS 237):
    
A Business Impact Statement is not required because this is not a rule.
Agenda Item Brief:

Consideration and possible approval of funding allocations recommended by the Tourism and Marketing Committee for 2017 special events.



Background:

In 1999 the Nevada Legislature adopted Senate Bill No. 477.  This bill has since been amended and is now codified in Chapter 432, Statutes of Nevada 1999 as the “Washoe County Taxes on Transient Lodging Act of 1999” (hereinafter, “1999 Act).

The City of Sparks receives an annual allocation of room tax revenues from the Reno Sparks Convention & Visitors Authority which can only be used for the marketing and promotion of tourism in the City of Sparks and the operation and maintenance of capital improvements within redevelopment areas of the city.  Each year, the Tourism & Marketing Committee solicits funding applications from the sponsors of the special events which take place in Sparks and recommends funding allocations to help pay for the cost of the events.  Historically, the committee has recommended that the funds be made available to event sponsors 45 days in advance.      

Because the Spark City Council is ultimately responsible for the authorization and expenditures of room tax revenues deposited within the City Center Room Tax fund account, the Sparks Tourism and Marketing Committee simply performs an advisory role and may only make recommendations to the Sparks City Council concerning how these revenues should be spent.  It is ultimately up to the Sparks City Council to make the determination as to whether the recommendations of the Sparks Tourism and Marketing Committee are truly for the “marketing and promotion of tourism in the City of Sparks.”

The Committee met this year on January 24 and 25, reviewing the requests for the 2017 special event season with the event producers.  As a result of their meetings, they approved funding requests as noted below:

Hot August Nights

 $        30,000

Best in the West Nugget Rib Cook-Off

 $         30,000

Nugget Star Spangled Sparks

 $         30,000

Rotary Club of Sparks Kids Free Fishing Day

 $           2,000

PumpkinPalooza

 $          20,000

US Open of Watercross

 $          25,000

39 North Pole Village

 $          10,000

39 North Marketplace

 $           22,000

Nevada Veterans Memorial Flag Run

 $            7,500

Sierra Nevada Lavender & Honey Festival

 $            5,000

Jet Jam Racing

 $           15,000

2017 Sparks Shamrock Shuffle

 $              2,300

Sparks Museum Living History Project

 $              5,000

Artown In Sparks Series

 $            10,880

Northern Nevada International Dragon Boat Festival

 $            15,000

 

 $           229,680



Analysis:

None



Alternatives:

None



Recommended Motion:

I move to approve the funding allocations for the events of the 2017 special events season as recommended by the Tourism and Marketing Committee.



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