Recent staff reorganizations within the City have left the Community Relations Manager as the sole individual in the City who will manage the day-to-day governmental affairs functions in addition to the public affairs/information, marketing, and other assigned duties. Under the provisions of the proposed professional service agreement, staff wishes to once again retain Carrara Nevada under an agreement similarly adopted in 2012 for the 2013 session.

Under this contract, Carrara will engage in the day-to-day operations of state legislative activities while still providing strategic guidance to the City. The proposed approach by Carrara is developed toward addressing the needs of the residents of Sparks during the interim and legislative session, while being mindful of the downsizing and budgetary restraints being felt but the City. Carrara has a proven record of working hand in hand with the City to strategically position the City legislatively to address the needs of the citizens of Sparks.

The City’s Legislative Affairs Team consisting of Mayor Martini, Councilwoman Ratti, Manager Driscoll, and Community Relations Manager Adam Mayberry have reviewed and support the proposed agreement with Carrara Nevada. The central roles of Carrara Nevada: Legislative Lobbyist and Strategist - Carrara will continue to serve as a strategic advisor and lobbyist to the City during the 2015 Nevada Legislative Session. During the interim session, Carrara will advise the City’s government affairs team on matters concerning interim committees working on local government issues for the upcoming session. Carrara will also attend interim committee hearings with a direct impact on the City. Additionally, they will meet with key legislators to discuss City issues, and will set-up and attend meetings between City officials and state leaders. Carrara will continue to operate in a manner that set the course during the 2013 session, which includes supporting efforts of the Nevada League of Cities & Municipalities.

Under this model, the City relies on other organizations with similar interests as the City, to push the issue forward. Such an example from last session would be the C-tax discussion. In these instances, the impact of these decisions on the City of Sparks is likely to fall in-line with other cities represented by the League. Carrara will primarily engage on issues that solely impacts the City’s bottom-line and the citizenry of Sparks. An example of this would be Senate Bill 509 from the 2013 session which addressed the expiring hotel room tax in Sparks. Carrara played a leading role in its passage. Carrara identified the issue, assessed its impact to Sparks and the Nugget, and then worked with the RSCVA and others, including extensive negotiations with the bill sponsor on the legality of the issue along political ramifications. Carrara had to scramble to find a bill sponsor, educate and work with legislators on the issue, work with the Governor to ensure he would not veto the bill, work with committee chairs to get the bill scheduled, and lobby individual members who had concerns with the bill. Passage of the bill assured the City will continue to receive nearly half-a-million dollars in revenue for Victorian Square.

Carrara will continue the assumption that once the City opts to disengage on a bill, the only way re-engagement can occur is if a specific amendment to a bill creates a city specific problem. Otherwise, the first assumption would apply.

Tracking of Legislation - Carrara Nevada will continue tracking bills for the City as performed during the 2013 session. The current tracking system is not necessarily adequate for the needs of City staff. It was difficult to access City staff comments on BDRs and legislative bills, and also to follow the life of a bill. Carrara Nevada has worked with the bill tracking vendor to address the City’s needs at an additional cost to Carrara Nevada. In this contract, the cost represents a $4,000 increase from the 2013 session.

Communication - Communication plays a key role in the overall success or failure of the City’s efforts with legislators. While Carrara's proposal suggests that communication with legislators should occur between the City Council and members of the Legislature, Carrara also envisions the need for staff to keep state legislators informed on important initiatives. Thus, while in Carson City, Carrara Nevada staff will play a key role in keeping legislators informed on important City initiatives. However, outside of the session, and particularly during the interim, City staff through the Community Relations Manager will keep the lines of communication open with legislators, especially, the members of the Sparks delegation, with the guidance and assistance of Carrara Nevada. Carrara will provide weekly reports during the session which will be sent electronically to the Mayor and City Council. Carrara will meet with the City’s government affairs team on a regularly (weekly) basis, and brief the Council when requested on specific matters.

Proposed Contract Cost: Carrara proposes a monthly retainer fee schedule consisting of $2,750 from July 2014 through December 2014. Once the session is underway beginning in January 2015 through June 2015, the cost will increase to $7,500 monthly. The total contract cost is $61,500 from July 2014 through June 2015, representing an increase of $6,000 from the last contract with Carrara (July 2012 – June 2013). The increase is due primarily to additional bill tracking needs for the City and increased operating costs for Carrara Nevada, which devotes a total of four staff people to meet the needs and expectations of the Council and the Manager’s office. In addition, Carrara Nevada is proposing an optional clause that applies to lobbying services during the legislative session. This contractual provision would need to be agreed upon by both parties and involves proactively pushing legislation which is not immediately identified in the lead up to the legislative session. An example from last session would be SB 509, the room tax issue. This issue came to light after the session had begun and required additional resources and time on Carrara’s behalf. Should both parties concur, then the in-session rate (January to June) would increase by an additional $2,000 per month, beginning at the month that the optional clause was executed. In order for the additional fee to kick in, both the City Manager in consultation with the Legislative Affairs Team, and Carrara Nevada would need to concur that the trigger threshold has been met.