Sparks City Council Meeting 2/24/2020 2:00:00 PMMonday, February 24, 2020 2:00 PM
Council Chambers, Legislative Bldg, 745 4th Street, Sparks, NV
General Business: 9.10
Total Costs: $202,910.00
Fund: Tourism and Marketing Fund Account: 603212
Program: Tourism & Marketing Program (050120)
Amount: $202,910.00 Budget Status: Over Budget (See Budget Correction Plan)
Budget Correction Plan:
Budget for FY20 $91,810 and FY21 is $111,100.
A Business Impact Statement is not required because this is not a rule.
Request approval of funding alloction in the amount of $202,910 for various 2020 special events as recommended by the Tourism and Marketing Committee.
The city of Sparks receives an annual allocation of room tax revenues from the Reno Sparks Convention and Visitors Authority from the Washoe County Taxes on Transient Lodging Act of 1999. Each year, the Tourism and Marketing Committee solicits funding applications from the producers of special events that take place in Sparks and recommends funding allocations to assist event producers to pay some of the event production costs. Committee goals include: civic engagement, economic developmnet and tourism.
The Sparks City Council is ultimately responsible for the authorization and expenditures of room tax revenues deposited within the City Center Room Tax Fund account. The Sparks Tourism and Marketing Committee performs an advisory role and may only make recommendations to the Sparks City Council concerning how these revenues should be spent. A contract with each funded producer is made with the Committee's recommendation that 50% of the requested funds be made available to event producers 45 days in advance of the start of their event and the remaining balance be released upon receipt of a post report within 30 days of the close of the event.
On March 11, 2019, the City Council approved a recommendation from the Tourism and Marketing Committee to allocate $230,300 for 2019 Special Events. These funds are used to assist event producers with marketing, promotional and city service costs related to each event.
The Tourism and Marketing Committee met on January 30, 2020, to review the applications for the 2020 special event season. As a result of the meeting, the Committee voted to recommend that City Council approve the funding amounts below:
$ 9,810 Sierra Nevada Lavender & Honey Festival
$ 2,000 Free Fishing Day
$ 10,000 3rd Thursday (39 North-12 events)
$ 20,000 Nugget Event Center – 2020 Summer Series (10 concerts)
$ 30,000 Star Spangled Sparks Fireworks
$ 15,000 Artown Presents: TBD at the Nugget Event Center
$ 5,000 Water Lantern Festival
FY 2020 $ 91,810
$ 20,000 PumpkinPalooza
$ 30,000 Hot August Nights
$ 16,400 39 North Pole Village
$ 2,400 4th Annual Marnell Holiday Tree Lighting
$ 30,000 Best in the West Rib Cook Off
$ 12,300 Northern Nevada International Dragon Boat Festival
FY 2021 $ 111,100
$ Not funded The Barracuda Championship
$ Not funded The National Championship Air Races
$ Not funded Attendance Study for 2020
$ Not funded City of Sparks; Art Program
Total Funding $ 202,910 (Total requested Funds $307,340)
1. Coucil may choose to approve the funding allocation as recommended by the Tourism and Marketing Committee.
2. Council may choose not to approve the funding allocation as recommended by the Tourism and Marketing Committee.
I move to approve the funding allocation of $202,910 for 2020 special events as recommended by the Toursim and Marketing Committee.
tourism & marketing committee.pptx