Sparks City Council Meeting 2/8/2016 2:00:00 PM

    Monday, February 8, 2016 2:00 PM
    Council Chambers, Legislative Building, 745 Fourth Street, Sparks, NV

General Business: 9.1

Title: Consideration and possible approval of funding allocations recommended by the Tourism and Marketing Committee for 2016 special events.
Petitioner/Presenter: Stephen W. Driscoll/Adam Mayberry
Recommendation: That Council approve the funding requests as approved by the Tourism & Marketing Committee
Financial Impact: N/A
Total Costs: $253,950.00
Fund: Tourism and Marketing Fund    Account: 603212
Program: Tourism & Marketing Program (050120)
Amount: $253,950.00    Budget Status: Over Budget (See Budget Correction Plan)
Business Impact (Per NRS 237):
A Business Impact Statement is not required because this is not a rule.
Agenda Item Brief:

Funding allocations recommended by the Tourism and Marketing Committee for 2016 special events.


In 1999 the Nevada Legislature adopted Senate Bill No. 477.  This bill has since been amended and is now codified in Chapter 432, Statutes of Nevada 1999 as the “Washoe County Taxes on Transient Lodging Act of 1999” (hereinafter, “1999 Act).

The City of Sparks receives an annual allocation of room tax revenues from the Reno Sparks Convention & Visitors Authority which can only be used for the marketing and promotion of tourism in the City of Sparks and the operation and maintenance of capital improvements within redevelopment areas of the city.  Each year, the Tourism & Marketing Committee solicits funding applications from the sponsors of the special events which take place in Sparks and recommends funding allocations to help pay for the cost of the events.  Historically, the committee has recommended that the funds be made available to event sponsors 45 days in advance.        

Because the Spark City Council is ultimately responsible for the authorization and expenditures of room tax revenues deposited within the City Center Room Tax fund account, the Sparks Tourism and Marketing Committee simply performs an advisory role and may only make recommendations to the Sparks City Council concerning how these revenues should be spent.  It is ultimately up to the Sparks City Council to make the determination as to whether the recommendations of the Sparks Tourism and Marketing Committee are truly for the “marketing and promotion of tourism in the City of Sparks.”

The Committee met this year on January 12 and 13, reviewing the requests for the 2016 special event season with the event sponsors.  As a result of their meetings, they approved funding requests as noted below:

Brand Leadership Team


Hot August Nights


Malibu Evolution Pro Series


Sparks Open Streets


Parks and Recreation Department


U.S. Open of Watercross


39 North Downtown (Marketplace)


39 North Downtown (North Pole)


Best in the West Nugget Rib Cook-Off


Star Spangled Sparks


High Desert Steam Convention


Riding on the River Family Festival


Bark for Life Fundraiser


The Bro-Code 5k Fundraiser


Pumpkin Palooza




Recommended Motion:

“I move to approve the funding allocations for the events of the 2016 special events season as recommended by the Tourism and Marketing Committee.”

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