Sparks City Council Meeting 4/14/2014 2:00:00 PM

    Monday, April 14, 2014 2:00 PM
    Council Chambers, Legislative Bldg, 745 4th St, Sparks, NV

General Business: 6.2

Title: Consideration and possible approval of funding allocations recommended by the Tourism and Marketing Committee for 2014 special events.
Petitioner/Presenter: Stephen W. Driscoll, City Manager/Adam Mayberry, Public Information Officer
Recommendation: Council approve the funding requests as approved by the Tourism and Marketing Committee.
Financial Impact: $50,000; money is available in FY 14 budget in the Tourism & Marketing Fund. $180,000; money is included in FY 15 budget recommendations in the Tourism & Marketing Fund. The total allocations for the Calendar 2014 Special Events are $230,000. The $50,000 amount reflects what is available in FY 14. The remainder, $180,000 is encumbered in FY 2015.
Total Costs: $50,000.00
Fund: Tourism and Marketing Fund    Account: 603212
Program: Tourism & Marketing Program (050120)
Amount: $50,000.00    Budget Status: Budget Exists
Business Impact (Per NRS 237):
A Business Impact Statement is not required because this is not a rule.
Agenda Item Brief:

Funding allocations recommended by the Tourism and Marketing Committee for 2014 special events.


The City of Sparks receives an annual allocation of room tax revenues from the Reno Sparks Convention & Visitors Authority which can only be used for the marketing and promotion of tourism in the City of Sparks and the operation and maintenance of capital improvements within redevelopment areas of the city.

Each year, the Tourism & Marketing Committee solicits funding applications from the sponsors of the special events which take place in Sparks and recommends funding allocations to help pay for the cost of the events. Historically, the committee has recommended that the funds be made available to event sponsors 45 days in advance.

The Committee met this year on February 20th, March 12th, and March 26th, reviewing the requests for the 2014 special event season with the event sponsors. As a result of their meetings, they approved funding requests as noted below:

Brand Leadership Team  $75,000

Pumpkin Palooza  $10,000

US Open of Watercross  $20,000

Sparks Parks & Recreation Department  $15,000

Redneck Rodeo Truck Show  $5,000

Shirley’s Farmer’s Market  $15,000 ($2,000 was marked for the voucher program)

JA Nugget (Best in the West Rib Cook-Off & Star Spangled Sparks)  $50,000

Hot August Nights  $30,000

Western Heritage Festival  $10,000 ($5,000 of which was marked for the NV150 celebration)



Recommended Motion: I move to approve the funding allocations as listed for the events of the 2014 special events season as itemized by staff.

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