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Sparks City Council Meeting 2/22/2016

General Business: 9.1

Title: Consideration and possible approval of a funding allocation recommended by the Tourism and Marketing Committee for 2016 special events.
Petitioner/Presenter: Stephen W. Driscoll/Adam Mayberry
Recommendation: That Council approve the funding request as approved by the Tourism & Marketing Committee
Financial Impact: N/A
Total Costs: $2,000.00
Fund: Tourism and Marketing Fund    Account: 603212
Program: Tourism & Marketing Program (050120)
Amount: $2,000.00    Budget Status: Budget Exists
Business Impact (Per NRS 237):
    
A Business Impact Statement is not required because this is not a rule.
Agenda Item Brief:

Funding allocation recommended by the Tourism and Marketing Committee for 2016 special events.



Background:

In 1999 the Nevada Legislature adopted Senate Bill No. 477.  This bill has since been amended and is now codified in Chapter 432, Statutes of Nevada 1999 as the “Washoe County Taxes on Transient Lodging Act of 1999” (hereinafter, “1999 Act).

The City of Sparks receives an annual allocation of room tax revenues from the Reno Sparks Convention & Visitors Authority which can only be used for the marketing and promotion of tourism in the City of Sparks and the operation and maintenance of capital improvements within redevelopment areas of the city.  Each year, the Tourism & Marketing Committee solicits funding applications from the sponsors of the special events which take place in Sparks and recommends funding allocations to help pay for the cost of the events.  Historically, the committee has recommended that the funds be made available to event sponsors 45 days in advance.       

Because the Spark City Council is ultimately responsible for the authorization and expenditures of room tax revenues deposited within the City Center Room Tax fund account, the Sparks Tourism and Marketing Committee simply performs an advisory role and may only make recommendations to the Sparks City Council concerning how these revenues should be spent.  It is ultimately up to the Sparks City Council to make the determination as to whether the recommendations of the Sparks Tourism and Marketing Committee are truly for the “marketing and promotion of tourism in the City of Sparks.”

The Committee met this year on Feburary 9, 2016, reviewing a request for the 2016 special event season with the event sponsors.  As a result of their meeting, they approved funding requests as noted below:

"Kids Free Fishing Day,"  Rotary Club of Sparks, Ryan Gilbrech.  $2,000.00



Analysis:

Alternatives:

Recommended Motion:

“I move to approve the funding allocation for the event of the 2016 special events season as recommended by the Tourism and Marketing Committee.”




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